Posts tagged Baantu
Why Shadow Work? Transform Shadows into Friends [Communicating in a Quantum World]

It goes without saying that expanding your understanding of your inner world naturally expands your outer, your brand included. Shadow work is a concept spoken about in length by Carl Jung. The shadow, id, or shadow aspect/archetype refers to the unconscious expression of Self. It isn’t uncommon to have blindspots of yourself, to repeat patterns from childhood modelling, or project aspects that you consider negative or a weakness onto others without seeing it in yourself. All and all, the term “shadow” could appropriately be likened to what you’re not aware of within yourself (yet). And becoming aware of your shadow or doing shadow work is maturation via personal transformation.

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